Wednesday, October 14, 2009

It all started with one ad

Hello I am the movie encyclopedia and if no one else will see it, I will.

Since the 70s, Jean Kilbourne has been advocating for a better treatment of women in advertisements. She argues that women are portrayed as lesser beings, are dismembered into only being body parts and the effects of this itemizing of women it leads to potential domestic violence and overall violence towards women in general. Its the idea also that sex sells. Its weird because not only is their violence and dehumanization, these ads also lowers a girls self esteem because even those these models make up 5% of the population and the average dress size is a 12, we only see these really skinny touched up girls. And its sad too because they tell us we need to be a size one and get lots of plastic surgery or we wont be right. It works for men too focusing on men being masculine only and never showing their feelings and always having perfect abs.

Jean has devoted her life to this study of advertisement and Killing Us Softly 3, the most recent one, is reccommended to anyone who wants to learn more about ads, media in general or the portrayl of women in society. Its quite eye opening and a must watch for people who are in the DV field and all people should see this.


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